Subscription Offerings

Products & Services

Autos
Appliances
Electronics

Products & Services Overview

An annual subscription to CR Data Intelligence delivers more granular insights from CR’s rigorous and unbiased expert testing data, and CR’s robust consumer survey data on product reliability, satisfaction, and usage. Learn how to better serve consumers by creating higher quality, better-performing, safer, and more relevant products.

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Autos

Auto Road Test Insights

Delivers granular insights and data behind Consumer Reports (CR) published road-test ratings for 97 percent of vehicles sold in the U.S. CR Data Intelligence provides an analysis-friendly format which includes additional unpublished test results and more context. Annual subscription provides access to test data on over 250 vehicles, with 50 new vehicles tested through out the year.
Understand opportunities for closing the gap to best-in-class and car segment average.
Inform competitive benchmarking with greater precision.
Access over 20 unpublished test results—including avoidance confidence, sporty driving, turning circle, and braking modulation—that contribute to each model’s composite score.
Access an Extended Test Report, written by CR's Auto Test Center experts.

Auto Reliability Insights

Offers a comprehensive industry-wide view of long-term reliability in the U.S. auto marketplace. With approximately 400,000 drivers reporting reliability on nearly 500,000 vehicles annually, CR is in a unique position to deliver consumer insights into 350-plus unique car models across 18 model years.
Validate product quality and safety priorities with credible third-party data by benchmarking reliability and problem areas against industry and car segment averages, as well as against specific competitive models.
Gain deeper comprehension of recent CR ratings and reviews.
Access over 100,000 verbatims to dive deeper into trouble spots for the vehicles and also understand what CR members like about specific vehicles.

Auto Satisfaction Drivers

Provides insights into owner satisfaction and loyalty from the lens of reliability. With over 120,000 respondents responding to CR's satisfaction survey, Auto Satisfaction Drivers provides simulations and deep dives into the impact of problem areas, factors (e.g. value, driving experience, comfort), and infotainment systems on satisfaction.
Prioritize product changes and quality efforts based on impact on Satisfaction.
Access almost 100,000 verbatims to get deeper insights on CR member attitudes towards their vehicles and details on what drives those attitudes.
Identify improvement opportunities by major tasks for infotainment system by benchmarking to other models, model years and systems.
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Appliances

Appliances Lab Test Insights

Delivers granular insights and data behind Consumer Reports published lab-test and performance ratings for most appliances sold in the U.S. This annual subscription provides additional unpublished test results and more context in an analysis-friendly format. Newly tested models are added monthly.

Categories currently available: Cooking (cooktops, ranges, wall ovens), Dishwashers, Dryers, Refrigerators, Washers.

Gain deeper understanding and context behind CR's evaluations.
Use a credible 3rd party data source to validate your own testing and supplement your competitive analysis.
Gain a better understanding of opportunities for product improvement based on CR expert lab tests and ability to see gaps vs. competition and best-in-class models.
Analyze test results with user-friendly interactive data tools.

Appliances Reliability Insights

Offers a comprehensive industry wide view of brand reliability of various major home appliance categories in the U.S. marketplace based on CR member surveys. Core measures include five-year predicted problem rates, and more specific problem area rates by brand and various product filters (e.g., features, usage, price band, purchase year, etc.). The offerings include competitive information and other benchmarks (e.g., industry average, cohort average and best-in-class models). Sample sizes for each product category typically range from 50,000 to over 100,000 responses/survey. 

Categories currently available: Cooking (cooktops, ranges, microwaves, wall ovens), Dishwashers, Dryers, Refrigerators, Washers.

Validate product-quality priorities by benchmarking reliability and problem areas against industry averages, as well as against specific competitive brands.
Gain reliable consumer feedback.
Better understand CR ratings and reviews.

Appliance Satisfaction Drivers

Provided as an add on to Reliability Insights, Appliances Satisfaction Drivers dives into the likelihood to recommend an appliances brand based on previous experience. Appliances satisfaction data provides the relative impact of reliability issues with a specific appliance on overall satisfaction with the brand.

Categories currently available: Cooking (cooktops, ranges, microwaves, wall ovens), Dishwashers, Dryers, Refrigerators, Washers.

Prioritize product changes and improvements based on impact on satisfaction.
Identify attributes that are driving higher satisfaction including brand reputation, product features, reliability etc.
Analyze satisfaction by years of ownership, product category, price paid, year of purchase.
Monitor

Electronics

Electronics Lab Test Insights

Delivers granular insights and data behind Consumer Reports published lab-test and performance ratings for most of the electronics products sold in the U.S. This annual subscription provides additional unpublished test results and more context in an analysis-friendly format. Newly tested models are added monthly.

Categories currently available: Televisions.

Gain deeper understanding and context behind CR's evaluations.
Use a credible 3rd party data source to validate your own testing and supplement your competitive analysis.
Gain a better understanding of opportunities for product improvement based on CR expert lab tests and ability to see gaps vs. competition and best-in-class models.
Analyze test results with user-friendly interactive data tools.

Electronics Reliability Insights

Offers a comprehensive industry wide view of brand reliability of various major electronics product categories in the U.S. marketplace based on CR member surveys. Core measures include five-year predicted problem rates, and more specific problem area rates by brand and various product filters (e.g., features, usage, price band, purchase year, etc.). The offerings include competitive information and other benchmarks (e.g., industry average, cohort average and best-in-class models). Sample sizes for each product category are typically over 100,000 responses/survey. 

Categories currently available: Smartphones, Televisions.

Validate product-quality priorities by benchmarking reliability and problem areas against industry averages, as well as against specific competitive brands.
Gain reliable consumer feedback.
Better understand CR ratings and reviews.

Electronics Satisfaction Drivers

Provided as an add on to Reliability Insights, Electronics Satisfaction Drivers dives into the likelihood to recommend an electronics brand based on previous experience. Electronics satisfaction data provides the relative impact of reliability issues with a specific electronic product on overall satisfaction with the brand.

Categories currently available: Smartphones, Televisions.

Prioritize product changes and improvements based on impact on satisfaction.
Identify attributes that are driving higher satisfaction including brand reputation, product features, reliability etc..
Analyze satisfaction by years of ownership, product category, price paid, year of purchase.