About CR Data Intelligence

We are a dedicated group of analysts, data scientists, engineers, and business development and account managers who work with CR category experts, testers, researchers, and statisticians to bring solutions to industry professionals. 

Our Story

The digital marketplace is more complex and connected than ever before. Technology and the rapid pace of innovation are creating new challenges for consumers, different from those they confronted in 1936 when CR was founded. CR is compelled to meet these challenges head-on. We are unleashing the power of consumer-driven insights to fuel change and innovation, and developing new ways to shape the marketplace in favor of consumers.

CR Data Intelligence is a new marketplace change program. The goal: to foster the development of products, standards, and policies that prioritize safety, security, performance, and quality for consumers. We call it “upstream impact”—improving products and services before they get to market.

For over 80 years CR has helped consumers to make better choices. Now we can contribute to making the products themselves better.

How it Works

CR independently tests thousands of products and services in our labs each year and surveys hundreds of thousands of consumers about their experiences with products and services. Personal data from this research is not shared. We decide which products to rate and buy all the products at retail, just as consumers do. We rely on this data to power our unbiased ratings and reviews for consumers.

CR Data Intelligence offers subscriptions to data and insights from CR’s rigorous and trusted research, testing, and surveys to industry experts, including manufacturers, regulators, and researchers. As with all our programs, products, and services, 100 percent of the fees we collect support our nonprofit mission.

STATE OF THE ART LABS

63

AUTO TEST CENTER

327Acres

NATIONAL SURVEYS FIELDED ANNUALLY

50+

RESEARCHERS, SCIENTISTS, ENGINEERS, TESTING EXPERTS

140+

SPENT ON TESTING, RATING, AND REVIEWING

$30Million

How Our Data Are Being Used

CR Data Intelligence provided supplementary metrics to measure product reliability and help drive internal discussions. The engineering team analyzed the data and identified owner satisfaction trends of CR members. The team is now working to minimize problem areas to improve customer experience.
John Doe
Designer