Intelligence for a Better Marketplace
CR Data Intelligence delivers consumer-driven data insights from CR’s rigorous and trusted research, testing, and surveys to industry experts, including manufacturers, regulators, and researchers.
The goal: to inform the design and development of products, standards, and policies to better prioritize consumer safety, security, performance, and quality.
Our insights intersect
consumer needs with safety
Together, we are working to improve products and services for consumers.
Creating a Consumer-Driven Marketplace
Researchers & Regulators
Learn what consumers value.
Our consumer-driven data insights help you identify what matters to consumers, how behaviors are changing, and what trends to anticipate.
Fill critical knowledge gaps.
From safety and product performance to consumer sentiment and preference, CR insights are trustworthy building blocks.
Foster fairness and transparency.
CR’s independence and expertise can inform your efforts to create a safer, fairer, more transparent marketplace.
Engineers & Product Designers
Gain consumer-driven insights.
Get a consumer-first perspective on safety, reliability, and satisfaction, as well as competitive product performance.
Leverage an independent data source.
Inform decisions with our unique consumer-driven data sets and insights drawn from CR’s unrivaled testing expertise.
Understand CR’s testing analysis.
Improve offerings and deliver the best product for consumers with more specialized test data, trends, and competitive benchmarks.
Trusted, Independent Data
CR independently tests thousands of products and services in our labs each year and surveys hundreds of thousands of consumers about their experiences with products and services. This same data that powers our unbiased ratings and reviews for consumers is the foundation of our unique consumer-driven data solutions and insights drawn from CR’s unrivaled testing expertise.
DRIVE INCREMENTAL IMPROVEMENT
Identify opportunities and gaps to best in class and industry median. Validate internal testing and supplement competitive analysis.
BETTER INFORM DECISIONS
Gain deeper understanding and context behind CR’s evaluations and priorities with access to unpublished testing data and interactive data visualization tools.
MEET MARKET NEEDS
Validate product quality and safety priorities based on consumer reported problem areas, satisfaction factors, and consumer verbatims.